NBC sued over product placement
October 18, 2006
Product placement is the practice of using a real commercial product in fictional or non-fictional media. According to Free Market News, Emerson Electric, maker of the "Insinkerator" garbage disposal, is suing NBC over a scene in the series "Heroes" in which one of the characters injures her hand in Emerson’s product. Emerson is suing for unfair competition, trademark infringement, and dilution.
