Golf bag makers share bag names

This article discusses the process followed by two golf bag manufacturers in naming their products.  Surprisingly, they don’t do a common law or state trademark search, which can be done relatively inexpensively and which likely would turn up the other company’s prior use.

Manchester City goes global

According to this article, Manchester City football club seeks to establish a global brand, similar to Manchester United.  According to the article, Man City has not yet obtained trademark rights in some of the biggest potential markets, including its own and the U.S.  Applicants in the U.S. can and should file a federal trademark application based on a bona fide intent to use the mark in the future.  Trademark rights are acquired through use of the mark in commerce, but with an intent to use application the eventual registrant enjoys the benefit of having the application filing date as its priority date.